image The Friction Point In early 2023, we won a security contract at a manufacturing plant. On paper, it was perfect: ₹3 Lakhs/month revenue, healthy margins and payment within 2 days of invoicing, a rarity in India. This was zero-working-capital revenue.

Then the friction started.

For 47 consecutive days, my team woke up to a barrage of email complaints from the on-site Admin Lead.

  • “Guards are late.”
  • “Uniforms are dull.”
  • “Logbook errors.”

As we dug deep, I realized that not all were truly operational failures; they were manufactured leverage. The Admin Lead was building a paper trail, cc’ing senior management on every minor infraction.

The Calculation

My Ops Manager was furious. He wanted to fight. He wanted to document rebuttals, escalate to HQ, and prove we were right. He wanted to deploy Blind Strength.

I stopped him. In the services business, fighting a gatekeeper with 10 years of tenure is a suicide pact. Even if you win the argument, you lose the contract.

We investigated instead.

The reality? The previous vendor paid the on-site Security Officer (and likely the Admin Lead) an informal cut. We weren’t paying it. The complaints were simply the sound of a toll gate closing.

I looked at the math.

  • Revenue at risk: ₹36 Lakhs/year.
  • *The “Toll”: ₹8,000/month (approx. ₹1 Lakh/year).
  • The Cost of Friction: 2.7% of the contract value.

My ego screamed “Integrity.” My P&L whispered “ROI.” image

The Strategic Weakness

We didn’t fight. We didn’t escalate. My Ops Manager had a quiet conversation off-site. He framed it simply: “We want to ensure things remain as smooth as they were before.”

We paid the “consultancy fee.” We absorbed the Relationship Tax.

The result? The complaints stopped overnight. The “service failures” vanished. The friction went to zero.

The Monday Morning Raid

This is the unglamorous reality of running a services business. You can be a martyr, or you can be a business owner.

When you hit unfair friction, do not let ego drive. Run the Relationship Tax Calculation:

  1. Quantify the Friction: What is the cost of the problem? (In my case: ₹36L revenue risk + 20 hours/week of management stress).
  2. Price the Grease: What is the cost to make it go away? (₹8,000/month).
  3. Check the Hurdle: If you pay the tax, does the ROI still clear your threshold?

If YES: Pay the tax. Call it “liaison charges.” Get back to work. If NO: Walk away immediately.

You do not get points for being right. You get to stay in business by being realistic.